Privacy policy

Introduction

This policy describes how we collect, use, process and share information about you. This Privacy Policy applies to all of our games, whether played on our websites, on mobile devices and PCs. It also applies to our marketing and advertising activities across all platforms and other services we may provide to you from time to time. In this Privacy Policy, we refer to our games, websites, marketing and advertising activities, and other services collectively as our "Services".By downloading, accessing and/or playing our games, or interacting with our websites or other Services, you consent to the collection and use of your information in accordance with this Privacy Policy, and you consent to UPLAY Online and our advertising vendors using your data for targeted advertising purposes as described in the Marketing and Advertising sections of this Privacy Policy. Those sections also explain how you can withhold or withdraw your consent to the use of your data for targeted advertising purposes. If you have any other concerns about providing information to us or using information as described in this Privacy Policy, you should not use our games or other Services.

This Privacy Policy was last updated on 01/11/2024.

Playing our games

By downloading, accessing and/or playing our games or using our other Services, you consent to our collection of your information. Most of this data comes directly from you or your device, such as device information, country and region, and game information. We use this data to provide you with our games and Services, as well as for optimization purposes, fraud prevention, personalization of in-game offers and purchase verification. We may also use it for other purposes set out in this Privacy Policy, including marketing and advertising purposes. We may collect and process the following types of information:

Details of how you use and interact with our games, advertising and other services.
Information we collect through cookies and other similar technologies, as explained below.
If you choose not to create an UPLAY Online profile by connecting your social media account, the information we collect when you play will be anonymous, but we will collect device-level identifiers and other information associated with those identifiers including the type of device(s) you are using to play our games or access our Services, identifiers such as IP address, device identifiers, ad identifiers, and the country or region in which you are playing; and how you play our games and interact with our websites or other Services (such as which of our games you are playing, your progress in games, session time and duration, number of attempts at each level, and purchases made).
When you purchase items through our mobile applications (such as those you may purchase from the App Store or Google Play), or web (Paypal) we do not collect or store any information about your payment.

We and our suppliers may use this information:

To enable us to provide you with our games and other Services, to ensure that all purchases you make are verified on our servers and activated in-game, and to provide you with in-game assistance if you need it.
To allow us to optimize our games for you and the device you are using, as well as to offer personalized in-game events, offers and promotions.
For other purposes set out in this Privacy Policy, including marketing and advertising; and to enable us to comply with laws that apply to us, prevent fraud, ensure compliance with our terms of service or, where necessary, defend, exercise or establish our legal rights, including our rights under our Terms of Service.
We also analyze and use the information we collect on an anonymous or aggregated basis for product development, to analyze the performance of our games, to troubleshoot problems, and to improve and optimize games to ensure the best player experience for our players overall.

Visiting our websites

When you visit our websites we collect information about how you use and interact with those websites. The data we collect and process about you when you visit our websites includes: information we collect through cookies (which are small text files placed on your device). Cookies allow us to collect data, such as your device model, operating system and screen size, and other information about how you use our Services. For more information, see Ad identifiers, cookies and similar technologies below. We may use this information for the purpose of preventing cheating, crime or fraud. We may also need to pass your information to fraud prevention agencies and other organizations involved in crime and fraud prevention.

UPLAY Online Profile and Social Networking Games

When you play our games, we will give you a randomly generated unique identifier that we will associate with an UPLAY Online account. This profile will not be personally identifiable unless you choose to add your personal information, such as your name, avatar, email address or other information.

UPLAY Online Profile and Social Networking Games

Marketing

We do not collect information about you for the purpose of sending you marketing communications of any kind.

Advertising

Our games may include advertisements for third party products and services. By agreeing to this Privacy Policy and downloading or continuing to play our games or use our Services, and unless you opt out of receiving interest-based advertising as explained in this section, you consent to our and our marketing partners' collection and use of your information to improve our advertising, personalization and measurement systems so that we can show you third-party advertisements relevant to you in our games.

WHAT INFORMATION IS USED FOR ADVERTISING?

We use ad identifiers and other information we collect about you as described in this Privacy Policy to try to ensure that you only see ads in our games that may be of interest to you. This includes information such as ad identifiers and other information collected from your device. For more information, see Ad identifiers, cookies and similar technologies.

ADVERTISING PARTNERS

When you play our games or use our Services, non-personal identifiers and other information from your device are collected and shared with our advertising partners to enable the delivery of advertisements to your device.

Our advertising partners may combine this information with information they have collected about you when you use their Services (or third party websites or services) in order to provide you with more relevant ads in our games or to improve the accuracy of their targeting and measurement systems.You consent to our advertising partners' collection and use of your data for targeted advertising purposes as set forth in this section and further described in their privacy policies. We recommend that you review the privacy policies of our advertising partners for more information.

The privacy policies of UPLAY Online's advertising partners are as follows: Google Analytics https://policies.google.com/privacy?hl=es

AD IDENTIFIERS, COOKIES AND SIMILAR TECHNOLOGIES:

To provide our games, websites and interest-based advertising, we use ad identifiers, cookies and similar technologies to provide you with our Services and to collect data from your device.

Recognize you and your device
Provide you with interest-based advertising
Allow our Services to interact with a third-party social network or platform (where you have chosen to allow such interaction)
Understand how you interact with our websites (e.g., where we use cookies such as Google Analytics)
Enable our payment processors to process your payment instructions and allow us and third parties to provide you with more personalized services, for example, to provide our services in the appropriate language.

How do ad identifiers, cookies and similar technologies work?

Ad identifiers are non-permanent, non-personal identifiers, such as the Android Advertising Identifier and/or the Apple Identifier for Advertising (the "IDFA"), that are uniquely linked to your device. Similar technologies include pixel tracking within advertisements. These technologies allow companies (including marketers and advertisers) to recognize your device when you use websites and apps.

Cookies are small text files that your browser stores on your computer or mobile device. You can withdraw your consent to cookies by updating the settings within your browser.

HOW TO ADJUST YOUR PREFERENCES FOR INTEREST-BASED ADVERTISING

You can choose to prevent your device's ad identifier from being used for interest-based advertising, or you can reset it by changing the settings on your device. Settings vary from device to device, but you will generally find the ad identifier settings under 'privacy' or 'ads' in your device's settings.

If you live in the U.S., Europe or Canada, you may also opt out of the collection of your information by all of our advertising partners participating in the Digital Advertising Alliance by visiting http://www.aboutads.info/choices/ (for U.S. users), http://www.youronlinechoices.com/ (for European users) or http://youradchoices.ca/choices (for Canadian users). You can also click on the AdChoices logo within an ad (if available).

Warning: adjusting your preferences as described in this section does not mean that you will no longer receive ads, it just means that they will be less relevant to your interests.

Your Rights

You have certain rights in relation to your personal information and how we handle it. You may exercise these rights at any time by contacting us via any of the methods set out in the Contact Us section below. These rights include:

Right of access. You have the right to know what information we have about you and, in some cases, to have us send that information to you. If you wish to exercise this right, please contact us to let us know that you wish to exercise your right of access and what information in particular you would like to receive. We reserve the right to request reasonable evidence to verify your identity before providing you with any information. Please note that we may not be able to provide all of the information you request if, for example, the information includes personal information about a third party. If we are unable to provide you with the information you have requested, we will do our best to explain why. We will try to respond to any request for a right of access as soon as possible, but will always do so within 1 month of receiving your request and verifying your identity.
Right to correct personal information. We try to keep the information we hold about you accurate and up to date. If you become aware that the information we hold is incorrect, please let us know and we will correct it as soon as we can.
Deletion of data. In some circumstances, you have the right to have some of the personal information we hold about you deleted. If you would like to have information about you deleted, please contact us using the information below. Please note that in order to process your request you must delete our games from your mobile devices and clear our cookies from any device on which you have played our games in a web browser. When we delete your personal information, some or all of the data may be retained for other purposes, such as maintaining financial records, protecting or enforcing legal rights, maintaining marketing suppression lists, or for technical reasons, such as maintaining technical security or the integrity of our database. We may also keep your information anonymous. In some cases, personal information about you that is visible through the game, such as username, avatar, high scores and any chat messages may be cached on other players' devices and we may not be able to remove or update that data from those devices, for example, if that device is not connected to a wifi network.
Account deactivation. If you have created an account with us, you may request that we deactivate your account by contacting us based on the information below. We may ask you for other information before we can deactivate your account. These may include information about your mobile device. Other steps you must take if you wish to completely deactivate your account include disassociating your Facebook and/or Google account from our mobile games and deleting our games from your mobile devices. Please note that if you completely deactivate your account, all of your progress in our games and any unused virtual items will be lost and we may not be able to restore them in the future.
Data Portability. In some circumstances, you may have the right to request that the data you have provided to us be sent to you, so that you can transfer it to another data administrator.
Restriction of processing. In some cases, you may have the right to request a restriction on the processing of your personal data, such as where the accuracy of the data we hold is disputed.
Right to object. You have the right to object to the processing of your personal data being processed on the grounds of legitimate interests (see Legal Basis below).
Direct marketing opt-out. If you have opted-in to receive direct marketing communications from us, you may change your mind at any time by following the opt-out link in any marketing communication we send you. If you chose to receive more than one type of marketing communications from us, you may need to opt out of all of them separately. It may take us a few days to update our records before any opt-out is effective.
There are other ways you can control the personal information we collect about you. For example, you can delete our games from your mobile device. You can also reset your mobile advertising identifier or limit ad tracking altogether using your phone's settings. Finally, you can limit or prevent the use of cookies in your web browsers. More information about all of these options is provided elsewhere in this Privacy Policy.

Minors

You must be 13 or older to play our games and use our Services, depending on where you live. We do not knowingly collect or solicit personal information or target interest-based advertising to persons under the ages set forth below, nor do we knowingly allow such persons to use our Services. If you believe that we might have any information from or about a user under the age set forth below, please contact us.

Information Owner and Controller

UPLAY OnlineAvda. Meridiana, 350 7ºC C.P. 08027 Barcelona NIF: B65226953Telf: +34 933 090 269 info@uplayonline.com